If you follow us on Instagram, maybe you’ve seen these images but also maybe not. Instagram (a total love/hate for many of us) has been tricky and while I still enjoy sharing there, it’s nice to know those of you who have signed up to receive our newsletter and Substack will actually get this post in your inbox.
I’m sure you’ve caught on that I’m an avid fan of outfit repeating and mix and match my fairly small capsule wardrobe to fit my mood and the life I actually live as a designer/small business owner and mother of 4 living in Charleston, SC. While I’m not much of a florals gal like many of the locals here, I would say this coastal town has influenced my style toward looks that are a bit more effortless than I tended to be in Chicago where I lived for 19 years prior. That being said I still do subscribe to chic and minimal “city” style.
Our newest piece, the James Organic Sweatshirt is the perfect marriage of these styles. I’ve worn it everyday since it’s launch both over dramatic wide leg pants and with sport shorts and slippers for my rainy Sunday look. For “going out” I tend to lean towards a black or white top that shows a little bit more skin paired with denim while the temps allow. As always it’s about YOU feeling good in what you wear even if you don’t see anyone except your family- I truly believe it still matters and makes a difference!






Back to the weekdays where I like to create looks with juxtaposition- the casual sweatshirt with the blazer feels really good to me and I designed ours to be lightweight enough to tuck and layer under our blazer but still look chic on its own.
As always I’d love to hear from you regarding what else you’d like to see/hear/get here!
A lot of you have asked for links to jeans/bags etc. and I’ll work on that very soon.
Thank you for being here and for your support + style!
Heather
I’ve really liked the way you’ve added in the blazer to various outfits! When do you expect that to be ready for preorder?