Style Spotlight 3
Amber Scott: Entrepreneur, Model & Mom
I first met Amber 7 years ago at a school orientation for our then 20-month-old daughters. We had both recently moved to Charleston, Amber from NYC and I from Chicago, and we were the only two people in the orientation (and possibly the whole town at that time) wearing all black. I instantly knew we would be friends. And the rest, as they say, is history!
Below is a little Q+A with entrepreneur, model and mom, Amber Scott.
You always look so effortlessly stylish. What 3 words would you use to describe your style and what influences it?
-Classic, laid-back & edgy
I let fit do the talking. Many of my pieces are tailored, shaped, or subtly reworked so they feel personal and effortless. There’s always a quiet edge to my style—an undone button, a sharp shoulder, a relaxed drape—bringing a rock-and-roll ease that balances polish with confidence. My style is rooted in clean lines, neutral palettes, and plenty of black or deep, moody tones, anchored by timeless staples like tailored suits, leather jackets, slip dresses, tees, and denim.
You run an amazing small business. Tell us about it.
Thank you — that truly means a lot. I’m the founder of 80 Muze, a clean, non-toxic fragrance house rooted in feeling and memory. Each scent tells a story and is inspired by family, personality, and different seasons of my life. I want the fragrances to feel personal, lived-in, and a little addictive.
I’m very intentional about what goes into each formula because what we put on our skin matters. At its core, fragrance should make you feel good — grounded, confident, and connected while becoming part of your everyday rhythm.
What is one lesson or piece of advice you would give someone just starting her own business or brand?
Trust your intuition and let yourself learn as you go. You don’t need everything figured out on day one. Move at your own pace and don’t compare your beginning to someone else’s middle. Some of my biggest lessons came from simply doing — trying things, adjusting, and learning along the way. Not just about business, but about myself too. Take your time, move with intention, and remember that steady, aligned growth will always last longer than fast expansion. Build something that supports your life and grows with you.
You have just about every Vincent James piece. What’s a must-have for someone starting a regenerative capsule wardrobe?
If I had to choose, I’d say start with your perfectly tailored Mary blazer and a foundational knit or tee. Those are the pieces that anchor everything else, you can dress them up, down, layer them, and wear them season after season. I believe a regenerative capsule wardrobe isn’t about excess, but intention & versatility. Choose pieces that will age with you and your lifestyle!
Clearly we had zero fun!
Thanks so much, Amber for your time, friendship and your willingness to let me shoot considering all the talented photographers you’ve worked with in your day!
Cheers!
Heather
🩶🩶🩶 just love it